Five Ways to Stand Out at a Group Book Signing

In a crowded event like the Romance Writers of America annual “Readers for Life” Literacy Autographing (July 22, 2015, New York Marriott® Marquis, New York, New York) how can a writer stand out?

1.     Write a Bestseller. Easier said than done. But those who hit multiple bestseller lists have their own tables (as opposed to shared table space), set off to the side to accommodate their many fans. Looking for Nora Roberts or Catherine Coulter? Just follow the long lines at the edge of the group event.

Alexa Palmer

2.     Wear an Eye-catching Hat. Not all of us can carry off this one. I have an amazing emerald witch’s hat, which fits with the theme of my Young Adult paranormal series, The Teen Wytche Saga. Added bonus: since I’m petite, the hat would help me be seen. Downside: I’m too petite and the hat looks ridiculous on me. However, NYT, PW and USA Today Bestselling Author and shamanic witch, Yasmine Galenorn, (Otherworld Series), can totally rock a big hat. At the recent Desert Writers Expo, Alexa Palmer gained a lot of attention because of her large colorful hat — a perfect match for her children’s picture book — proving big hats works for different genres.

3. Have an Intriguing or Humorous Tagline. At the 2014 Romantic Times Convention, I shared a table Lori Crawford. When potential readers/buyers asked Lori about her books, her quick and startling comeback was, "I write Christian erotica." You'd be amazed at how many people stopped and gave her books a second glance.

5. Add Visual Effects. Your local Staples or Office Depot can print up posters of your book covers and mount and laminate them on foam board. To add movement to your tabletop display, set your tablet  on continuous loop and show a slide show of your covers or run your book trailers. 

4.     Offer Chocolate. Romance readers aren’t the only readers who love chocolate. Yesterday I participated in the Desert Writers Expo, a group book sale and signing sponsored by the Palm Springs Writers Guild. Several of the 40 authors in attendance had bowls of candy on their tables. When word got out I had brought homemade brownies, authors and readers sought out my table. 

Write the best book you can. Then, with a little creativity and planning, set yourself apart from the pack.

Ariella Moon
Desert Writers Expo 2015

Copyright 2015 Ariella Moon

Desert Expo Book Signing and Sale

My table is as far from the entrance and refreshment table as humanly possible!

So work your way back to the stage, stop by, and say hello!

I'll have swag, brownies, and... 

Let's have a magical day!

~Ariella Moon

Book Signing Event featuring Ariella Moon

Book Signing Event

40 Authors ~ All Genres

March 11, 2015

3:00 pm until 6:00 pm

Rancho Mirage Public Library

71100 CA-111, Rancho Mirage, CA 92270 

I invite Young Adult fiction fans craving paranormal, first love, and clean teen (no swearing or sex) stories to visit me at the Desert Writers Expo. You can meet new authors; buy books and have them autographed. Look for me near the stage. Arrive early before my stash of chocolate and free bookmarks runs out!

It should be a sunny 84 degrees!

~Ariella Moon  

PantheaCon 2015

Mossy Dryad Girl by Plastik Stars

The Witches Have Arrived

Cars bearing bumper stickers proclaiming "My other car is a broom!" and other pagan sayings fill every available space in the parking lot at the Doubletree. Notices in employee areas warn workers to park elsewhere for the duration of PantheaCon. And the big crowds won't arrive until tomorrow.

Random observations

Electric pink may not be the best hair color choice for beards.

Spelling your name in runes on your badge is slightly annoying.

The witches from the Mystic Dreams in Walnut Creek always think big and create visually interesting rituals.

PantheaCon Begins

Weapons at PantheaCon must be “peace-bonded,” meaning a spell must be cast on them so they can only be used for nonviolent purposes. I suppose this makes sense since wands and athames (double-edged ceremonial daggers) are magical tools that, in the wrong hands, could become magical weapons. Remember the Deathly Hallows café wand fight? No, it didn’t appear in Rowlings’ book (that I can remember). But didn’t you love it?

Rite of the Grand Convergence

Did you know that during World War II witches cast a spell over England to protect it from invading forces? Tonight 13 covens from all over the United States joined together at PantheaCon to cast one of the largest protection spells in modern history. To speak of magic dilutes it power, so I won’t say what they were protecting.  But I hope the spell worked!

Handing out loads of Teen Wytche Saga badge ribbons!

PantheaCon 2015 So It Begins...

Reporting from PantheaCon 2015

The Doubletree by Hilton is eerily deserted the morning before the official start of PantheaCon, a gathering of 2000 pagans. Up since 5AM and operating on 4 hours sleep, I am grateful the only witnesses to my inglorious trip over the front curb are four uniformed bellboys and the distressed Super Shuttle driver.

Bruised and knee skinned, I stagger to the reception area where a petite (shorter than me!) young woman hands me a fresh from the oven chocolate chip cookie. My mood improves exponentially. I jokingly warn her of the onslaught to come. Her tattooed eyebrows arch in alarm and her gaze darts to the nearest exit. This will be her first PantheaCon. Perhaps her last.

Still shaky after an hour nap, I take the hamburger cure at Spencers' - totally worth the $19.97 (with tip). Two businesswomen at the next table stress through their power lunch. One keeps saying, “I hear you.” It takes me a while to figure out she is not the one in the power seat.

By 3PM the ground floor begins to fill with doublewide women, earring bedecked men, and toddlers in cowgirl boots and tutus. By tomorrow’s opening ritual, neo-Vikings swishing animal tails, Goth teens, silver-haired witches of both sexes, mambos, Merlins, and druids will cram the ballrooms, elevators, and Sprigs restaurant.

The tribes and covens are gathering.

My Teen Wytche Saga badge ribbons await.

Copyright 2015 by Ariella Moon

Love Spells

Is there a wrong way to perform a Love Spell? Yes. 

Can Evie stop Parvani from entrapping Jordan with a wrongful love spell? Maybe…

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Ever since Evie’s photojournalist dad died, paralyzing fear prevents her from picking up a camera. If Evie can’t pull it together soon, she’ll lose her position as Yearbook Photo Editor and suffer academic failure. Even worse, Evie will lose Jordan, her secret crush, if she can’t stop her supposed friend, Parvani, from casting a love spell on him. Despite a falling out, Evie never forgot Jordan. Now they are lab partners and the chemistry between them definitely sparks. To save Jordan, Evie must join forces with Salem, the school goth. The clock is ticking. Can Evie get her mojo back in time to check this spell?

Also by Ariella Moon:

http://www.AriellaMoon.com

Be sure to check out the Spells page on this blog.